The Four Easiest Ways to Improve Your Website’s Sales

I often get asked by small businesses how they can improve the results that their website is getting if they don’t have a significant marketing budget and any specialized design or programming skills. It’s a great question, and I’m going to share the answer with you right here. The expertise I’m about to share comes from over seven years designing, developing, and marketing hundreds of different websites.

1. Benefits not Features

Rewrite your content to be focused on your customer, not on you. This focus on your customers has increased the percentage of visitors taking action in every case that we have seen. But how do you turn this somewhat vague concept into something you can implement? Simple: check out this tool provided at Future Now Inc.. It will measure the percentage of “me-focused” content (features) and “customer-focused” content (benefits) on any website URL you provide it. Rewrite your content on your homepage and key pages to be over 60% customer-focused and watch your sales rise.

2. Don’t Make Your Visitors Think

Visitors online do not read, they scan, As a result of this, they are not interested in trying to understand complicated writing that is getting in the way of what they are trying to accomplish. Check out this helpful tool provided by Added Bytes, and rewrite your content on key pages to a 6th-grade level. You will see your number of confused support calls drop and results increase.

3. Make it Easy to Contact You

Add your phone number (and maybe your address) to the top right corner. A significant number of your visitors are driven purely by convenience, and will be turned off if they cannot immediately find your contact information. Check out this answering service website for a good example of what it will look like to add your phone number to the top right corner. An example of using your address in the top right corner can be found on my website design company’s homepage. Make this change and watch as your prospects start contacting you instead of your competitors.

4. Add Something for Your Visitors

Many of your visitors are not in a “ready to buy” state right now, and they will not feel comfortable contacting you directly or giving you their contact information. Create something of value for them that they can download or read on your website and this will keep you top of mind for when they are ready to buy.

Not sure how to create something like this? Make a list of the top 5 ways that someone can achieve some sort of benefit (save money, save time, make more money, meet new people, improve their home value etc.) without spending money. You can create this in Microsoft Word, add your logo, convert to a PDF, and just like that you have a valuable resource to share.

Now go start improving your website!