This is the first in a series of quick website reviews that contain between 5 and 10 design and search engine optimisation (SEO) tips to improve a website. These quick reviews are designed to help identify tweaks and adjustments that you can make to your website to improve the experience for your visitors, and consequently boost sales via your website.

Today I’m reviewing tenbank, which is a website for a consultancy and business advisory service.

Some good aspects of the website

• Very useful to have contact details on every page (in footer), with bold Contact Us link at site navigation.
• Simple but useful selection of 5 to 7 menu items in navigation area (more than 7 typically overloads the user with too much information). Good choice of information to show.
• Design is clean and easy to navigate.
• You’ve mentioned some previous work that you’ve done, which helps visitors understand what you can do.

Home Page

• 1) Create a link to the homepage in the navigation, currently one doesn’t exist.
• 2) With the home page, having read it, I still wasn’t sure what you chaps did. Consider adding diagrams or bullet points (between 5 to 10 points) with examples of the things that you can do for people. If you are essentially consultants, make sure that the word “consultant” and similar words appears there somewhere. Visitors look for certain words they recognise to determine what you do, even if its not your specific job title.
• 3) The background graphic doesn’t stretch to the whole page, and therefore it looks a little odd just behind the main page. Consider making the image larger or framing (such as adding a discrete border) to the site in same way.
• 4) Consider getting a logo designed to create a brand for your business, and then put it on the site.

Advisory Page

The Advisory Page

• 5) The diagram text is a little small, consider making it a vertical diagram so that you can enlarge the text.
• 6) For the diagram, you’ve created it as an image. Try to create the diagram in HTML so that the text within the flow diagram forms part of the text content of your site, adding some more keywords that can be searched for in the search engines.
• 7) Consider adding testimonials from previous clients to your website. You could use LinkedIn to get recommendations too, and link to your profiles from the Team page.

Team Page

Team Page

• Add photos for both individuals as it inspires trust. Make sure the photo is a smiling one too!

SEO Tips

• 9) You’re not using the html <title></title> tag to insert some descriptive keywords about your business. e.g. “tenbank | Business Advisory, Risk Management and Creative Problem Solving”. Adding these keywords here will help you rank for those keywords on the search engines.
• 10) You’re not using structural HTML such as <h1>, <h2> heading tags. If you use these, they can also help with rankings in search engines as well as giving your informational pages structure for your visitors.