Archive of call-to-action

02Nov2009
Author
Dan Harrison
Category
Business Advice
Optimising Buttons – did you benefit? Thumbnail

Optimising Buttons – did you benefit?

Did you benefit from my article on How to Quickly Triple your Click-Thru-Rate (CTR)? Have you seen increased sales as a direct result of trying out your own tests with different coloured buttons? If so, I want to know!

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30Sep2009
Author
Dan Harrison
Category
Personal
How to Quickly Triple your Click-Thru-Rate (CTR) Thumbnail

How to Quickly Triple your Click-Thru-Rate (CTR)

In an attempt to boost my commissions via affiliates on my eco-gadget review site EnviroGadget, I wanted to see if I could improve the number of visitors clicking through to the merchant website. I don't get a commission for all of the products I review on EnviroGadget. However, for the products I do earn a commission, I wanted to make sure that I was getting as many people clicking through my affiliate links as possible. Therefore I decided to run some experiments with different types of button. Just by changing the colour of a button and changing its text a little, I found a way to triple my click-through rates (CTRs)! Yep, you read that right, triple! Read on to find out how.

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