Optimising Buttons – did you benefit?
Did you benefit from my article on How to Quickly Triple your Click-Thru-Rate (CTR)? Have you seen increased sales as a direct result of trying out your own tests with different coloured buttons? If so, I want to know!
Read MoreTop 25 Most Common Website Mistakes
When I review people's websites as part of my website mentoring service, I seem to come across certain problems time and time again. So I've compiled all of the commonly made mistakes into a single article. I bet that most of you are making at least 1 mistake on this list!
Read More20+ Questions to ask yourself before creating a new Website
If you're thinking of starting any kind of website, or you're working with a client to create a new website, here are some questions to ask to help discover the goals of the new site. These questions are intentionally probing, teasing out how the website should look, and how the website should focus on the visitors.
Read MoreGetting the best from your Web Hosting Company
If you've got a website that you rely on for your business, having reliable uptime is pretty important. The vast majority of hosting companies are not proactive about ensuring their servers are in tip-top condition. That's understandable as being proactive is expensive. If a hosting company's costs are higher, they need to charge the customer more. Given that many customers choose hosting based on price, you can understand why a hosting company would decide not to invest in being proactive. The hosting company might therefore just react to problems instead. However, just because your hosting company is more reactive than proactive, it doesn't mean you need to go elsewhere.
Read MoreHow to get an affordable and unique logo design
When you launch a website or business, having a bold and representative logo can be a huge advantage. For example, can you imaging the logo for Pepsi, Virgin, MacDonalds, Apple, etc? Having such a strong logo helps people to remember your brand. If you have a logo that's quirky, funny, or clever, then you've made it even easier to remember your logo.
Read MoreGood Habits – Backups and Version Control
Just a short article with a couple of tips today. Do you backup your websites regularly, if so, how often? And when developing a new website, do you use any kind of version management tool? If you rely on any website to make you money, you should be doing both!
Read MoreBad Customer Service – Learning from the Big Boys
Something that some of my friends will know of me is that I absolutely hate bad customer service. There are a number of large companies in this world who put profits first, customers last. Thing is, if they put customers higher on their lists, they'd actually increase their profits! Happy customers mean more repeat business and more word-of-mouth referrals. Here are some examples of bad customer service that I've received recently, as well as what I've learnt from each of them. It appears that most companies don't even care that there's a recession, as they seem to be doing everything they can to lose customers! To avoid legal issues, I've decided to remove the company names from this article.
Read MoreFree UK Tax Advice Workshops
Today I was on a HMRC Course on "Becoming Self Employed". Now I've been self-employed for a number of years, but I was recommended to go on the course to learn about what expenses are tax-deductible. The advantages of going on one of these courses is that you can ask all the questions that are specific to your business. I found that I now truly understand what I can legitimately claim when I do a tax return.
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